FULL ARTICLE by Mella Rothwell Harmon – Landrum’s Diner in Reno, NV, is small, just 240 square feet, yet it plays an unusually large role in local history.
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By Susan Bregman – New England is full of neon signs – you just have to look. I traveled back roads and main streets from the shores of Lake Champlain to the tip of Cape Cod to capture these vintage
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FULL ARTICLE by Kathleen Kelly Broomer – This is the story of Shoppers World, one of the nation's first regional shopping centers. This is also the first article published in the first issue of the SCA Journal, Fall-Winter 1994-1995.
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By Lyell Henry – Into the 1960s, guides, like the now-famous “Green Book,” were indispensable aids for thousands of black travelers. In this “SCA Journal Classic,” retired Mount Mercy College political science professor Lyell Henry discusses the history of “motoring
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FULL ARTICLE by Douglas Towne – For most of the 20th century, the Near East captivated Americans, its influence extending coast to coast. Countless owners of motels, restaurants and nightclubs bet their economic futures that naming their business after elements
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FULL ARTICLE by Michelle Begay – After World War II, the motel evolved into something not seen before in American life – a self-contained roadside oasis. The Foothills Motel complex exemplified the major shift in the middle-class pursuit of recreation
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By Lyell Henry – In spite of the depressed national economy, the late 1920s and the very early 1930s were good years for tourist camp start-ups. In this SCA classic article from 2013, Lyell Henry makes the case that the
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By Elsa Court – A Facebook mention about an article on Tonopah, Nevada and its Clown Motel in the Fall 2018 SCA Journal really hit a primal nerve, generating more engagement and attracting more shares than almost any previous post. Here's
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FULL ARTICLE by Ronald Ladouceur – Professor of marketing at the University at Albany, Ronald Ladouceur, talks about his passion for ghost signs, and how that passion led to his article in the fall 2018 issue of the SCA Journal,
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