SCA Articles

By Rolando Pujol: Woolworth’s went bust in 1997. However, there is a place in America where you can still walk into a Woolworth’s building with all of its original signage and order a burger and shake at a fully functioning, original
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The image-makers of Buffalo didn’t let natural history interfere with excellent branding potential, particularly for the Pan American Exposition of 1901.
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By Eric Schaefer: More than any other form of motion picture, exploitation movies developed a symbiotic relationship with American road culture over some five decades in the mid-20th century.
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In his latest book, Tim O’Brien pays homage to the real stars of the roadside: the creators of public art and commercial display whose visions were fulfilled without the baggage of cultural influence.
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By Lisa Raflo and Jeffrey Durbin: Though it now mostly follows current corporate trends, Stuckey's was once a daring innovator whose Pecan Shoppes were the precursors of the convenience store.
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Traces of J.B. Jackson: The Man Who Taught Us to See Everyday America
By Helen Lefkowitz Horowitz
University of Virginia Press, 2020
Hardcover, 328 pages, 51 color and b&w illus., $39.50

Reviewed by Philip Langdon

If commercial archeology had
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In this C-SPAN presentation, University of Mary Washington Professor (and SCA member) Christine Henry talks about the history of roadside attractions and her own experience traveling to a freshwater pond in Ohio called the Blue Hole.
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By Mike Carsten – Historic preservation is vital to residents of Fredericksburg, Texas. Although there are many memorable places for commercial archeologists, here are my five faves.
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By Lyle Miller – The sign beckons you, the building interests you, and the office welcomes you, but the room itself defines most of your motel lodging experience ...
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