SCA Articles

Articles from the SCA Journal and SCA Road Notes are published here (some content is members only). If you’re a member and need a login, simply request member access.

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A Retro Magic Carpet Ride

A Retro Magic Carpet Ride

FULL ARTICLE by Douglas Towne – For most of the 20th century, the Near East captivated Americans, its influence extending coast to coast. Countless owners of motels, restaurants and nightclubs bet their economic futures that naming their business after elements
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Thar’s Gold In Them Foothills!

Thar’s Gold In Them Foothills!

FULL ARTICLE by Michelle Begay – After World War II, the motel evolved into something not seen before in American life – a self-contained roadside oasis. The Foothills Motel complex exemplified the major shift in the middle-class pursuit of recreation
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Green Gable Cabin Camps

Green Gable Cabin Camps

By Lyell Henry – In spite of the depressed national economy, the late 1920s and the very early 1930s were good years for tourist camp start-ups. In this SCA classic article from 2013, Lyell Henry makes the case that the
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Tonopah, Nevada Clowns Around with the American Psyche

Tonopah, Nevada Clowns Around with the American Psyche

By Elsa Court – A Facebook mention about an article on Tonopah, Nevada and its Clown Motel in the Fall 2018 SCA Journal really hit a primal nerve, generating more engagement and attracting more shares than almost any previous post. Here's
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Behind the Story: Do Uneeda Ghost?

Behind the Story: Do Uneeda Ghost?

FULL ARTICLE by Ronald Ladouceur – Professor of marketing at the University at Albany, Ronald Ladouceur, talks about his passion for ghost signs, and how that passion led to his article in the fall 2018 issue of the SCA Journal,
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5 Faves: Astoria, Oregon

5 Faves: Astoria, Oregon

FULL ARTICLE by Douglas Towne – Astoria is known as the “Graveyard of Ships” because of the hundreds of nearby wrecks caused by challenging currents formed by where the mighty river meets the Pacific Ocean. The meeting of these two water
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Do Uneeda Ghost? Hurry, They’re Going Fast!

Do Uneeda Ghost? Hurry, They’re Going Fast!

By Ronald Ladouceur – This article explores the history through surviving examples of the first multi-million dollar ad campaign, produced by the first national advertising agency, on behalf of the first brand created by marketing – Uneeda Biscuit.
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Jumbo the Elephant

Jumbo the Elephant

By Peter Glaser – On the evening of September 15, 1885, tragedy befell the world: Jumbo the elephant, superstar of the Victorian era and P.T. Barnum’s circus sensation, was dead. Beloved by millions, Jumbo’s distinctive and catchy name became a means
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5 Favs in Indiana

5 Favs in Indiana

FULL ARTICLE by Raina Regan – A vintage “Five Fav”. If you love roadside architecture, you’ll have plenty to explore in central Indiana. Here are a few off-the-beaten-path roadside icons worth a visit in the Hoosier state.
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