FULL ARTICLE by Michelle Begay – After World War II, the motel evolved into something not seen before in American life – a self-contained roadside oasis. The Foothills Motel complex exemplified the major shift in the middle-class pursuit of recreation
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By Lyell Henry – In spite of the depressed national economy, the late 1920s and the very early 1930s were good years for tourist camp start-ups. In this SCA classic article from 2013, Lyell Henry makes the case that the
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By Elsa Court – A Facebook mention about an article on Tonopah, Nevada and its Clown Motel in the Fall 2018 SCA Journal really hit a primal nerve, generating more engagement and attracting more shares than almost any previous post. Here's
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FULL ARTICLE by Ronald Ladouceur – Professor of marketing at the University at Albany, Ronald Ladouceur, talks about his passion for ghost signs, and how that passion led to his article in the fall 2018 issue of the SCA Journal,
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FULL ARTICLE by Douglas Towne – Astoria is known as the “Graveyard of Ships” because of the hundreds of nearby wrecks caused by challenging currents formed by where the mighty river meets the Pacific Ocean. The meeting of these two water
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By Ronald Ladouceur – This article explores the history through surviving examples of the first multi-million dollar ad campaign, produced by the first national advertising agency, on behalf of the first brand created by marketing – Uneeda Biscuit.
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By Peter Glaser – On the evening of September 15, 1885, tragedy befell the world: Jumbo the elephant, superstar of the Victorian era and P.T. Barnum’s circus sensation, was dead. Beloved by millions, Jumbo’s distinctive and catchy name became a means
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FULL ARTICLE by Raina Regan – A vintage “Five Fav”. If you love roadside architecture, you’ll have plenty to explore in central Indiana. Here are a few off-the-beaten-path roadside icons worth a visit in the Hoosier state.
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FULL ARTICLE by Peter Glaser – A vintage “Five Fav” (then known as a “Favorite 5”) from back in the day when our newsletter was printed in black+one. Revisit Sam the Record Man, “The Goof” and other Toronto delights.
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