SCA Articles

Behind the Story: Do Uneeda Ghost?

Behind the Story: Do Uneeda Ghost?

FULL ARTICLE by Ronald Ladouceur – Professor of marketing at the University at Albany, Ronald Ladouceur, talks about his passion for ghost signs, and how that passion led to his article in the fall 2018 issue of the SCA Journal,
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5 Faves: Astoria, Oregon

5 Faves: Astoria, Oregon

FULL ARTICLE by Douglas Towne – Astoria is known as the “Graveyard of Ships” because of the hundreds of nearby wrecks caused by challenging currents formed by where the mighty river meets the Pacific Ocean. The meeting of these two water
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Do Uneeda Ghost? Hurry, They’re Going Fast!

Do Uneeda Ghost? Hurry, They’re Going Fast!

By Ronald Ladouceur – This article explores the history through surviving examples of the first multi-million dollar ad campaign, produced by the first national advertising agency, on behalf of the first brand created by marketing – Uneeda Biscuit.
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Jumbo the Elephant

Jumbo the Elephant

By Peter Glaser – On the evening of September 15, 1885, tragedy befell the world: Jumbo the elephant, superstar of the Victorian era and P.T. Barnum’s circus sensation, was dead. Beloved by millions, Jumbo’s distinctive and catchy name became a means
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5 Favs in Indiana

5 Favs in Indiana

FULL ARTICLE by Raina Regan – A vintage “Five Fav”. If you love roadside architecture, you’ll have plenty to explore in central Indiana. Here are a few off-the-beaten-path roadside icons worth a visit in the Hoosier state.
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Favorite 5: Toronto

Favorite 5: Toronto

FULL ARTICLE by Peter Glaser – A vintage “Five Fav” (then known as a “Favorite 5”) from back in the day when our newsletter was printed in black+one. Revisit Sam the Record Man, “The Goof” and other Toronto delights.
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Pontiac Hood Ornaments: Chief of the Sixes

Pontiac Hood Ornaments: Chief of the Sixes

By Mona Hadler – When news broke in 2009 that General Motors was closing its Pontiac division, historic photos of the automobile were legion in the press and key among them were images of the dramatic Pontiac hood ornaments such
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SIZE DOES MATTER! – SCA Member Produces “Giant” Documentary

SIZE DOES MATTER! – SCA Member Produces “Giant” Documentary

By Douglas Towne – Amy Elliott and her co-producer, Elizabeth Donius, surveyed fifty small towns across the country which boast the "world's largest" something. This article originally appeared in SCA Road Notes, Winter 2004. World’s Largest had its debut in 2010
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Ain’t No Valley Higher: The Spin on the World’s Largest Revolving Sign

Ain’t No Valley Higher: The Spin on the World’s Largest Revolving Sign

FULL ARTICLE By Douglas Towne – The internet is rife with dubious claims of eagles swooping down to carry away small children. Overlooked, however, is the day a raptor saved a Phoenix man’s life with its wing.
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