NOTE: Book reviews featured here are “reprints” from the SCA Journal, both recently published and from our archives. Not all titles may still be in print, or if in print, offered at the price or in the format listed.
Isaly’s: Chipped Ham, Klondikes, and Other Tales

By Brian Butko
Pittsburgh: Senator John Heinz History Center, 2021
Softcover, 148 pages, $19.95
Available at https://visithei.nz/isalys-book
Reviewed by Harold Aurand Jr.
Brian Butko’s new book, Isaly’s: Chipped Ham, Klondikes, and Other Tales from Behind the Counter is aimed at people who remember Isaly’s glory days. Isaly’s (rhymes with “fries, please”) dairy business started in eastern Ohio, established a chain of stores in the surrounding area and quickly rose to become the world’s largest chain of dairy/deli stores.
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GOOGIE MODERN: Architectural Drawings of Armet Davis Newlove

By Michael Murphy With Text by Alan Hess and Photography by Jens Lucking
Angel City Press, 2022
Hardcover, 206 pages, Retail: $50
Reviewed by Heather David
GOOGIE MODERN is a celebration of both art and the built environment. But perhaps, more importantly, the book is a tribute to a highly innovative architectural firm that helped define a period in U.S. history. The architecture of Armet, Davis, and Newlove brought the seemingly impossible to life. The firm’s innovative designs were created for mass consumption and captured an optimism for a future that seemed limitless.
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The American Highway: The History and Culture of Roads

By William Kaszynski
Jeferson, NC: McFarland & Company, 2000
Softcover, 237 pages
Reviewed by Ralph S. Wilcox
William Kaszynski’s book is a must-have for anyone interested in the history of American roads or its businesses, providing readers with a scenic ride along American roads, including side trips exploring roadside establishments.
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66 on 66: A Photographer’s Journey

By Terrence Moore
Tucson, Ariz.: Schaffner Press, 2018
144 pages; 10 x 11.5 inches, $27.95 hardcover
Reviewed by Douglas C. Towne
Terrence Moore is a talented photographer, and his gifted eye is apparent in 66 on 66, a coffee table book that is his latest contribution to the lore of the Mother Road. The book’s 66 images are more than a display of Moore’s photographic prowess, however. They synergistically work together to create what contributor Clark Worswick describes as “a memorial to a vanished time and place.”
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Florida Roadside Attractions History

By Ken Breslauer
Gaithersburg, Md.: Signature Book Printing, 2018
208 pages; $29.00 hardcover
Reviewed by Ralph S. Wilcox
Three years ago, my parents retired to Florida from Pennsylvania. They, like many other Northerners, fled south for warmer weather and to escape the never-ending snows that always seemed to blanket their area. It was for these very same reasons that thousands of tourists flocked to Florida every year beginning in the late 19th century.
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No Vacancy

Concord, New Hampshire: Plaidswede Publishing, 2013
138 pages, illus., $15.95 paper
Keith A. Sculle
Author Mark Okrant has launched readers on another nostalgic journey where small roadside lodgings serviced travelers overnight. In the introduction, he states of this book and its predecessor, Sleeping Alongside the Road (2006) they offer “a nostalgic look at the American motel, an American icon that is indelibly etched in the memories of nearly half of all Americans age forty and older” (p. ix).
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Lakefront Anonymous, Chicago’s Unknown Art Gallery

By William Swislow (text and photographs) and Aron Packer (photographs)
Chicago: Interestingideas.com, 2021
Softcover, 160 pages, $40
Reviewed by Joseph Marlin
Who would have thought there would be a book about graffiti and vernacular stone carvings on Chicago’s lakefront? Not I, and I live here! But William Swislow, an SCA board member, has spent three decades photographing and documenting these works typically created by untrained, anonymous carvers.
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Neon: A Light History

By Dydia DeLyser and Paul Greenstein
San Francisco: Giant Orange Press, 2021
Softcover, 88 pages, $25
Reviewed by Douglas C. Towne
There’s a new book on neon signs that excels at, in the authors’ words, bringing “the light of the past into the present.” The cleverly titled Neon: A Light History beautifully and meticulously illuminates the evolution of this electrifying advertising medium. But that’s only the start. The text goes a step further and connects neon signs with the larger economic and societal forces that impacted them, placing them in the crux of American history.
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