SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Photo: Vintage Wisconsin Dells

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

Welcome to the SCA, the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Become a member. Enjoy our great publications, SCA Journal and Road Notes. Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And join us on our next adventure!

DR. PATRICK’S
POSTCARD ROADSIDE

SCA tourmaster Kevin Patrick’s Facebook series is now collected here. Take a trip!

SCA Logo

Upcoming Events

<b>ZOOM SHOW:</b> Tim O'Brien's Roadside Pics & Picks

ZOOM SHOW: Tim O’Brien’s Roadside Pics & Picks

FREE FOR MEMBERS: Join us at 8pm on Wednesday July 22 for what is sure to be a super-entertaining 1-hour Zoom show with SCA board member (and author of 18 books!), Tim O’ Brien, as he shares highlights from his recently published book, Tim O’Brien’s Roadside Pics & Picks. Register
Learn More
<span style="color: red; font-weight: 700">POSTPONED:</span> Summer Tour

POSTPONED: Summer Tour

PLEASE NOTE: Our marvelous mid-century weekend in Queens, New York, sponsored by the Society for Commercial Archeology and co-host Retro Roadmap, has been postponed to 2021 (at the earliest) due the COVID-19 crisis. Please see details.
Learn More

SCA Logo

News

SCA Weekly News Review: July 12, 2020

SCA Weekly News Review: July 12, 2020

This week’s news features an interview with the SCA’s own Erika Nelson, the artist behind the World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things.
Read More
SCA Weekly News Review: July 5, 2020

SCA Weekly News Review: July 5, 2020

Your holiday weekend edition. Enjoy.
Read More
SCA Weekly News Review: June 28, 2020

SCA Weekly News Review: June 28, 2020

It’s getting weird out there as history and the road continue on their collision course.
Read More
SCA Weekly News Review: June 21, 2020

SCA Weekly News Review: June 21, 2020

From the road, Jeremy delivers our Juneteenth edition ...
Read More

SCA Logo

Articles

Q&A: Victoria Wolcott on <em>Race, Riots, and Rollercoasters</em>

Q&A: Victoria Wolcott on Race, Riots, and Rollercoasters

The SCA is building a list of academic works focused on the intersection of American culture and the American roadside. To kick things off, we invited Victoria W. Wolcott, Professor of History at the University at Buffalo, SUNY, to answer a few questions about her book, Race, Riots, and Rollercoasters.
Read More
The Rise of White Flour

The Rise of White Flour

FULL ARTICLE by Ronald Ladouceur – The development and promotion of one product more than any other illustrates the power of modern banding both to manipulate and exploit cultural and racial anxieties and promote purchase by otherizing non-buyers.
Read More
White Tower Takes on Pittsburgh

White Tower Takes on Pittsburgh

By Brian Butko – Part archive, part personal recollection, in this article from 2015, the author traces White Castle's celebration of the hamburger and the chain's response to commercial demands from the 20s on.
Read More
New Spin on the Big Apple: Bus Turntables

New Spin on the Big Apple: Bus Turntables

FULL ARTICLE by Peter Kennedy – In the 1940s, mid-town Manhattan had nine bus terminals. To centralize bus service, the New York Port Authority built a terminal on 8th Avenue between 40th and 41st streets.
Read More
Safety on the Interstate: The Architecture of Rest Areas

Safety on the Interstate: The Architecture of Rest Areas

FULL ARTICLE by Joanna Dowling – Reduced now to nothing more than a place to pee, rest stops, officially “safety rest ares,” remind us not only of the early history that they seek to depict, but of our twentieth century transportation history that we seek to preserve.
Read More
Common Ground: Landscape Mosaics at the Wisconsin State Office Building in Milwaukee

Common Ground: Landscape Mosaics at the Wisconsin State Office Building in Milwaukee

By Lillian Sizemore – Professor Marjorie Kreilick-McNab’s suite of 10 hand-cut modern mosaic murals for the Wisconsin State Office Building in Milwaukee deserve landmark designation and historic preservation.
Read More

No ads. Which is kind of ironic, given what we’re into.

The Society for Commercial Archeology is an all-volunteer road-tripping organization fueled entirely by your support.

Join the SCA Give as a Gift Make a Donation