SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Photo: Vintage Wisconsin Dells

On the Road Since 1977

Celebrating the signs, structures and experiences of the 20th-century American roadscape.

The SCA is a member-supported organization. Join now and gain exclusive access to a full calendar of in-person and online events, recordings, subscriptions to the SCA Journal and Road Notes, full-text access to our website, free downloads and more!
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The Bedside Roadside

Join us on our journey back in time as we republish roadside book reviews from 45 years of SCA Journals.
New old reviews published weekly

BOOK REVIEWS

On the Road Since 1977

Celebrating the signs, structures and experiences of the 20th-century American roadscape.

Join now and gain exclusive access to live and virtual events, the SCA Journal and Road Notes, and lots more.
Join Now

Greetings from Las Vegas Cover

The Bedside Roadside

Join us on our journey back in time as we republish roadside book reviews from 45 years of SCA Journals.
New old reviews published weekly

BOOK REVIEWS

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Upcoming Events

<span style="color: red">RESCHEDULED:</span> Larry Cultrera: From Lunch Carts to Mega-Restaurants: The Evolution of the American Diner

RESCHEDULED: Larry Cultrera: From Lunch Carts to Mega-Restaurants: The Evolution of the American Diner

An SCA Zoom Event: Join archivist, photographer and writer Larry Cultrera on June 1, 2022 @ 7:00PM Eastern as he tells the illustrated story of the evolution of the American diner.
Learn More / Register
<span style="color: red">IT’S ON!</span> SCA 2022 Summer Tour

IT’S ON! SCA 2022 Summer Tour

Our marvelous mid-century weekend in Queens, New York, sponsored by the Society for Commercial Archeology and co-host Retro Roadmap, is back on schedule. Cocktails and tours start June 17, 2022. See details.
Learn More / Register

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Zoom Recordings

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News

NEW! THE JIM SEELEN MOTEL IMAGES COLLECTION

14,000 MOTELS

SCA member Jim “Motel King” Seelen’s motel images collection is now part of our library. This database contains more than 23,000 images with details on more than 14,000 motels that once operated in the U.S., Canada and Mexico.

View Database

NEW! THE JIM SEELEN MOTEL IMAGES COLLECTION

14,000 MOTELS

SCA member Jim “Motel King” Seelen’s motel images collection is part of our library. This database contains more than 23,000 images with details on more than 14,000 motels that once operated in the U.S., Canada and Mexico.

View Database

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Articles

Route 66: Another Perspective on “Mother” Road

Route 66: Another Perspective on “Mother” Road

A new public history project, The Women on the Mother Road: Route 66, sheds light on women’s experiences along the historic highway.
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Miss Alma Makes a Bee Line: A Story of One Woman and Two Auto Trails

Miss Alma Makes a Bee Line: A Story of One Woman and Two Auto Trails

By John and Kris Murphey – As the first female transcontinental highway booster, Alma Rittenberry had promoted her Jackson Highway not only as a memorial to the former President nicknamed “Old Hickory,” but as a progressive path to get farmers out of the mud and a source of “financial and cultural gain” for the North and South.
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Common Ground: Landscape Mosaics at the Wisconsin State Office Building in Milwaukee

Common Ground: Landscape Mosaics at the Wisconsin State Office Building in Milwaukee

By Lillian Sizemore – Professor Marjorie Kreilick-McNab’s suite of 10 hand-cut modern mosaic murals for the Wisconsin State Office Building in Milwaukee deserve landmark designation and historic preservation.
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YESCO Says “Yes” to Relighting Idaho’s Panida Theater

YESCO Says “Yes” to Relighting Idaho’s Panida Theater

By Doug Jones: After a period of more than 18 months, the Panida Theater comes out of the darkness, looking forward to a brighter future and its continuing promise of quality performance in north Idaho.
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Lunch is Still Being Served at Woolworth’s in Bakersfield

Lunch is Still Being Served at Woolworth’s in Bakersfield

By Rolando Pujol: Woolworth’s went bust in 1997. However, there is a place in America where you can still walk into a Woolworth’s building with all of its original signage and order a burger and shake at a fully functioning, original Woolworth’s luncheonette, complete with chrome counter and red vinyl seating. 
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Ephemera: Harnessing Buffalo

Ephemera: Harnessing Buffalo

The image-makers of Buffalo didn’t let natural history interfere with excellent branding potential, particularly for the Pan American Exposition of 1901.
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Dr. Patrick’s
Postcard Roadside

DR. PATRICK’S POSTCARD ROADSIDE: Cedar Tourist Court

DR. PATRICK’S POSTCARD ROADSIDE: Cedar Tourist Court

Westward across the plains of Kansas, US 40 originally split at Manhattan with the south branch following the Victory Highway through Salina (current US 40), and the north branch following the Midland Trail through Clay Center.
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DR. PATRICK’S POSTCARD ROADSIDE: Gary’s Duck Inn

DR. PATRICK’S POSTCARD ROADSIDE: Gary’s Duck Inn

Gary Starling built his Duck Inn on the Orange Blossom Trail, marked out as the main tourist highway through central Florida in 1934.
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DR. PATRICK’S POSTCARD ROADSIDE: Mammoth Cave vs. Great Onyx Cave

DR. PATRICK’S POSTCARD ROADSIDE: Mammoth Cave vs. Great Onyx Cave

When Mammoth Cave National Park was established in 1941, Great Onyx Cave, three miles from the entrance to Mammoth Cave, was not included, its owners continuing to operate the show cave in competition with Mammoth.
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