SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.

Join UsWhat You Get

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.

Join UsWhat You Get

SCA LA Web header

Undergrad and Grad Students
Hurry! SCA L.A. Road Trip Student Grant Deadline 3/31

Apply today and join us Friday, July 10, to
Monday, July 13 in L.A.

INFO & APPLY

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.
Join UsWhat You Get

SCA LA Web header

Undergrad and Grad Students
Hurry! SCA L.A. Road Trip Student Grant Deadline 3/31

Apply today and join us Friday, July 10,
to Monday, July 13 in L.A.

INFO & APPLY

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.
Join UsWhat You Get

SCA EVENTS & MORE

<span style="color: red">ZOOM EVENT:</span> Rhys Martin - Route 66: The Next 100 Years

ZOOM EVENT: Rhys Martin – Route 66: The Next 100 Years

Wednesday, April 22, 2026: Join author and historian Rhys Martin as he shares the journey of the road itself from the early days to the so-called golden era to the modern revitalization movement. He will also share how the uniquely American road trip experience appeals to audiences from around the globe and what ultimately led him to become involved in the greater Route 66 community. More Info | Register
<span style="color: red">ZOOM RECORDING:</span> Doug Kirby The Roadside America Project - A Taxonomy For Travel Mirth

ZOOM RECORDING: Doug Kirby The Roadside America Project – A Taxonomy For Travel Mirth

Wednesday, March 11, 2026: Join us for a fascinating side trip on the borders of good taste, through the state of confusion — where giant statues spar for attention, tourist traps grip with spring-loaded merch jaws, and everyone sends “Wish You Were Here” postcards to their pals back home. Watch Video | Transcript
<span style="color: red">SOLD OUT:</span> SCA 2026 Road Trip – Los Angeles!

SOLD OUT: SCA 2026 Road Trip – Los Angeles!

Thirty years after SCA first visited this mecca of neon and diners, we invite you to join us July 10-13, 2026, for a four-day event touring the architectural gems across Downtown Los Angeles, Hollywood, Route 66, and beyond! A fun-packed 3 full days of touring (for the first time in SCA history!), plus an opening reception and special access tours to many venues with local experts. More Info

ZOOM RECORDINGS

ROADSIDE NEWS

UPDATED! THE JIM SEELEN MOTEL IMAGES COLLECTION

20,000 MOTELS

SCA member Jim “Motel King” Seelen’s motel images collection is now part of our library. This database contains more than 23,000 images with details on more than 20,000 (21,507 to be exact) motels that once operated in the U.S., Canada and Mexico.

View Database

NEW! THE PETER RICHARDS ROADSIDE COLLECTION

1,000+ VINTAGE IMAGES

The SCA is honored to present the Peter Richards Roadside Collection, a personal legacy of more than 1,000 vintage images, many dating back fifty years or more, all lovingly cataloged and indexed for your enjoyment.

View Collection

SCA ARTICLES

SCA Pioneer Peter Richards Gone but Not Forgotten

SCA Pioneer Peter Richards Gone but Not Forgotten

By Douglas Towne: Peter Richards, 80, recently passed away at his home in Maine. He was described in his obituary as a “lifelong, beloved teacher, an enthusiastic prankster, and a creative, generous soul who counted ‘prospecting for gold in Greenland’ and ‘playing banjo for an X-rated movie soundtrack’ among his favorite odd achievements.” In Peter’s final months, he gave the SCA one last gift.
A Tale of Two Collections

A Tale of Two Collections

By Frank Brusca: The SCA vintage image database has just grown by 1,000 images with the addition of the Peter Richards Roadside Collection. Collected over a lifetime, the Richards Collection complements the Jim Seelen Motel Images Collection. Feel free to dig in. But beware, you might just get lost in nostalgia trip.
<span style="color: red">SCA EDITOR’S WORD:</span>  A Noble and Miraculous Endeavor: Creating Casa Grande’s Neon Sign Park

SCA EDITOR’S WORD: A Noble and Miraculous Endeavor: Creating Casa Grande’s Neon Sign Park

By Douglas Towne: Casa Grande’s downtown park is a gas — neon gas, specifically. Its elements flicker to life at dusk, creating a buzz that lasts until 11 p.m. Whether an evocative name like Hotel Sacaton or a more pedestrian moniker like Goddard Shoes, the neon signs glow in the Arizona darkness as if drawn with a magical luminous pen.
<span style="color: red">JOURNAL EXCERPT:</span> Ruminating on the Ruins of Fort Dells

JOURNAL EXCERPT: Ruminating on the Ruins of Fort Dells

By Kevin Patrick: There is a romance to ruins that mirrors the arc of life from inception to the apogee of achievement, and then the inevitable fade to decay. The apogee of achievement for this nature-reclaimed wreckage was once a Dells anchor attraction that drew more than a quarter of a million visitors in its peak year of 1972.
<span style="color: red">JOURNAL SNEAK PEEK:</span> Astral Fountains and Rocket Throwers

JOURNAL SNEAK PEEK: Astral Fountains and Rocket Throwers

By Gloria R. Nash: The 1964–65 fair’s theme, “Peace Through Understanding,” focused on achieving world peace through global interdependence. Exhibits featured 80 nations, 24 states, and 45 corporations. After the fair closed, most pavilions were demolished. Some pavilions, such as those of the United States, DuPont, and Greyhound, waited for years to be repurposed but were eventually razed.
5 Faves: Grapevine, Texas

5 Faves: Grapevine, Texas

By Peter Glaser: I had never heard of Grapevine, Texas, until my wife asked if I wanted to tag along to a conference she attended there last year. A suburban city situated between Dallas and Fort Worth, Grapevine was a revelation.

Dr. Patrick’s Postcard Roadside

SCA at Larkinville Diner

Dr. Patrick’s Niagara Recap Part 2

Everybody, back on the bus! Part 2 of guide Kevin Patrick’s Niagara Conference recap covers the third day tour of the New York side of the falls. Read Recap
Blue and White Restaurant, Warren, Pennsylvania, vintage postcard

DR. PATRICK’S POSTCARD ROADSIDE: The Blue and White Restaurant

Constantine Spiridon and his two brothers opened the Blue and White Restaurant at 211 Liberty Street in downtown Warren, PA, in 1925. It was one and a half blocks north of US 6, certainly the coast-to-coast reference on this postcard showing its 1937 Art Moderne remodel.
Transatlantic Steamship Terminal postcard

DR. PATRICK’S POSTCARD ROADSIDE: New York City’s West Side Piers

A circa-1960 postcard shows New York City’s Transatlantic Steamship Terminal in the Hudson River between 44th and 54th streets ...

BOOK REVIEWS


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