SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

FROM THE SCA JOURNAL ARCHIVES

VANISHING POINTS: PHILLIPS’ POSTWAR “NEW LOOK” SERVICE STATIONS

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SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

FROM THE SCA JOURNAL ARCHIVES

VANISHING POINTS

PHILLIPS’ POSTWAR “NEW LOOK” SERVICE STATIONS

Read Article

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Photo: Vintage Wisconsin Dells

FROM THE SCA JOURNAL ARCHIVES

VANISHING
POINTS

PHILLIPS’ POSTWAR “NEW LOOK” SERVICE STATIONS

Read Article

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

Albany Pop-Up Tour a Huge Success – See story and photos.

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

Albany Pop-Up Tour a Huge Success – See story and photos.

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

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Upcoming Events

2020 TWA Hotel and Queens Regional Tour

2020 TWA Hotel and Queens Regional Tour

June 5-7, 2020: Celebrate the SCA’s next regional tour by flying back to the 1950s in mid-century style in Queens, NY! We’re holding this event in conjunction with Beth “Mod Betty” Lennon’s Retro Roadmap.
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WRAP-UP: Wacky Wisconsin – SCA’s 42nd Annual Conference

WRAP-UP: Wacky Wisconsin – SCA’s 42nd Annual Conference

“Wacky Wisconsin” – SCA’s 42nd Annual Conference – brought together roadside enthusiasts, historic preservationists, and academic scholars interested in commercial roadside artifacts from across North America.
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News

SCA Weekly News Review: November 17, 2019

SCA Weekly News Review: November 17, 2019

Jeremy takes the wheel. Be sure to check out “18 Must-See Roadside Attractions.” Number 5 will delight you.
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SCA Weekly News Review: November 3, 2019

SCA Weekly News Review: November 3, 2019

Again, it’s President Michael’s turn at the wheel. Tips for photographing neon signs. 18 once-loved restaurant chains that might not survive the year. More!
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SCA Weekly News Review: October 27, 2019

SCA Weekly News Review: October 27, 2019

We now join Mike Carsten on a road trip already in progress ...
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Articles

Vanishing Points: Phillips’ Postwar “New Look” Service Stations

Vanishing Points: Phillips’ Postwar “New Look” Service Stations

By Cliff Leppke – Phillips’ postwar stations were examples of the “New Look,” an abstract art influenced design aesthetic that became the zeitgeist of the 1950s.
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The Art of the Movie Theater: A Disappearing American Tradition

The Art of the Movie Theater: A Disappearing American Tradition

By Stefonie Klavens – During the Great Depression, opulent movie palaces allowed one to escape and dream a while for the price of a ticket.
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Bringing Back Broad

Bringing Back Broad

ONLINE EXCLUSIVE by Emily Taggart Schricker – In March 2019, SCA members were treated to a tour of three historic buildings situated north of Philadelphia’s City Hall – the Studebaker Building, the Divine Lorraine Hotel and the spectacular Philadelphia Metropolitan Opera House.
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SCA Wisconsin Dells Field Trip Guide

SCA Wisconsin Dells Field Trip Guide

The SCA is proud to present Kevin Patrick’s Field Trip Guide to “Wacky Wisconsin.” Read online. Also available as a PDF download.
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Close Cover Before Striking

Close Cover Before Striking

FULL ARTICLE By Diane DeBlois In the period between World War I and II, cigarette smoking was commonplace, and the most popular advertising giveaway was the matchbook. The following samples illustrate some businesses that catered to tourists.
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All SCA Journals Now Available for Download

All SCA Journals Now Available for Download

All back issues of the beautiful SCA Journal have been digitized and are now available for download. And members can download as many copies of as many back issues as they’d like ... for FREE! What a great reason to join!
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