SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Photo: Vintage Wisconsin Dells

SUMMER TOUR T-SHIRT

A commemoration and donation all in one

Buy Now

Welcome to the SCA, the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Become a member. Enjoy our great publications, SCA Journal and Road Notes. Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And join us on our next adventure!

DR. PATRICK’S
POSTCARD ROADSIDE

SCA tourmaster Kevin Patrick’s Facebook series is now collected here. Take a trip!

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Upcoming Events

<b>ZOOM EVENT:</b> A Conversation Marge Jantz

ZOOM EVENT: A Conversation Marge Jantz

AUGUST 19: Join us for a conversation with SCA member Marge Jantz as she discusses the award-winning Neon Sign Park in Casa Grande, AZ. Register today.
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<span style="color: red; font-weight: 700">POSTPONED:</span> Summer Tour

POSTPONED: Summer Tour

PLEASE NOTE: Our marvelous mid-century weekend in Queens, New York, sponsored by the Society for Commercial Archeology and co-host Retro Roadmap, has been postponed to 2021 (at the earliest) due the COVID-19 crisis. Please see details.
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News

SCA Weekly News Review: August 2, 2020

SCA Weekly News Review: August 2, 2020

This week Michael honors our icons, from Vegas Vickie to Regis Philbin.
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SCA Weekly News Review: July 26, 2020

SCA Weekly News Review: July 26, 2020

Art, commerce and a eulogy. An appropriate mid-summer 2020 news review.
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SCA Weekly News Review: July 19, 2020

SCA Weekly News Review: July 19, 2020

A neon-rich news week, as one might expect from Jeremy.
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SCA Weekly News Review: July 12, 2020

SCA Weekly News Review: July 12, 2020

This week’s news features an interview with the SCA’s own Erika Nelson, the artist behind the World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things.
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Articles

Q&A: Alison Isenberg on <em>Downtown America</em>

Q&A: Alison Isenberg on Downtown America

As part of our commitment to exploration of the scholarly history of the American roadside as it relates to issues of race, class and gender, we proudly present this Q&A with Alison Isenberg, author of Downtown America.
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Q&A: Victoria Wolcott on <em>Race, Riots, and Rollercoasters</em>

Q&A: Victoria Wolcott on Race, Riots, and Rollercoasters

The SCA is building a list of academic works focused on the intersection of American culture and the American roadside. To kick things off, we invited Victoria W. Wolcott, Professor of History at the University at Buffalo, SUNY, to answer a few questions about her book, Race, Riots, and Rollercoasters.
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The Rise of White Flour

The Rise of White Flour

FULL ARTICLE by Ronald Ladouceur – The development and promotion of one product more than any other illustrates the power of modern banding both to manipulate and exploit cultural and racial anxieties and promote purchase by otherizing non-buyers.
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White Tower Takes on Pittsburgh

White Tower Takes on Pittsburgh

By Brian Butko – Part archive, part personal recollection, in this article from 2015, the author traces White Castle's celebration of the hamburger and the chain's response to commercial demands from the 20s on.
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New Spin on the Big Apple: Bus Turntables

New Spin on the Big Apple: Bus Turntables

FULL ARTICLE by Peter Kennedy – In the 1940s, mid-town Manhattan had nine bus terminals. To centralize bus service, the New York Port Authority built a terminal on 8th Avenue between 40th and 41st streets.
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Safety on the Interstate: The Architecture of Rest Areas

Safety on the Interstate: The Architecture of Rest Areas

FULL ARTICLE by Joanna Dowling – Reduced now to nothing more than a place to pee, rest stops, officially “safety rest ares,” remind us not only of the early history that they seek to depict, but of our twentieth century transportation history that we seek to preserve.
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