SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.

Join UsWhat You Get

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.

Join UsWhat You Get

SCA LA Web header

Undergrad and Grad Students
Hurry! SCA L.A. Road Trip Student Grant Deadline 3/31

Apply today and join us Friday, July 10, to
Monday, July 13 in L.A.

INFO & APPLY

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.
Join UsWhat You Get

SCA LA Web header

Undergrad and Grad Students
Hurry! SCA L.A. Road Trip Student Grant Deadline 3/31

Apply today and join us Friday, July 10,
to Monday, July 13 in L.A.

INFO & APPLY

On the road since 1977

We invite you to join hundreds of neon lovers, diner fans, history buffs, and roadside explorers.

SCA memberships start at $55 a year or just $5 a month.
Join UsWhat You Get

SCA EVENTS & MORE

<span style="color: red">ZOOM EVENT:</span> Miriam and Victoria Caldwell Vilma - The Diary of a Clifton’s Cafeteria Camera Girl

ZOOM EVENT: Miriam and Victoria Caldwell Vilma – The Diary of a Clifton’s Cafeteria Camera Girl

Wednesday, July 15, 2026: What’s the big deal about an old cafeteria, anyway? Peel back the layers of time and come on a historic journey to discover why Clifton’s was one of the premier tourist destinations in the world, and to hear the charming 1950s diary of one of its Camera Girls, Vilma! More Info | Register
<span style="color:red">LIVE EVENT:</span> Saving the Glow: Neon, Roadside America, and the Work of the Society for Commercial Archeology

LIVE EVENT: Saving the Glow: Neon, Roadside America, and the Work of the Society for Commercial Archeology

July 8, 2026 at 7am: Before the SCA Road Trip in LA even starts, join SCA Vice President Josh Silber, and Board Member + LA Road Trip Planner Steve Spiegel as they discuss all things SCA at the Los Angeles Breakfast Club. Tickets | Details
<span style="color: red">ZOOM RECORDING:</span> Christopher Clott - Unearthing Highway 41: An American Journey

ZOOM RECORDING: Christopher Clott – Unearthing Highway 41: An American Journey

Recorded Wednesday, June 17, 2026: Come along for a virtual ride through eight states, from the Upper Peninsula of Michigan to the southern tip of Florida as author Christopher Clott takes you on a lively journey to see all that is along the road and nearby as it passes through a varied eight-state section of the United States. Watch Recording | Transcript
<span style="color: red">SOLD OUT:</span> SCA 2026 Road Trip – Los Angeles!

SOLD OUT: SCA 2026 Road Trip – Los Angeles!

Thirty years after SCA first visited this mecca of neon and diners, we invite you to join us July 10-13, 2026, for a four-day event touring the architectural gems across Downtown Los Angeles, Hollywood, Route 66, and beyond! A fun-packed 3 full days of touring (for the first time in SCA history!), plus an opening reception and special access tours to many venues with local experts. More Info

ZOOM RECORDINGS

ROADSIDE NEWS

UPDATED! THE JIM SEELEN MOTEL IMAGES COLLECTION

20,000 MOTELS

SCA member Jim “Motel King” Seelen’s motel images collection is now part of our library. This database contains more than 23,000 images with details on more than 20,000 (21,507 to be exact) motels that once operated in the U.S., Canada and Mexico.

View Database

NEW! THE PETER RICHARDS ROADSIDE COLLECTION

1,000+ VINTAGE IMAGES

The SCA is honored to present the Peter Richards Roadside Collection, a personal legacy of more than 1,000 vintage images, many dating back fifty years or more, all lovingly cataloged and indexed for your enjoyment.

View Collection

SCA ARTICLES

<span style="color: red">JOURNAL SNEAK PEEK:</span> Havana Rediscovered

JOURNAL SNEAK PEEK: Havana Rediscovered

By Josh Silber: Havana is a majestic and mysterious city. To this day, there is no Google Street View, and even if you’ve seen photos, many Americans don’t quite know what to expect. Once on the ground, it doesn’t take long to get a good sense of the city. The architectural styles in Havana range from Grand Spanish Colonial to Art Deco, Mid-Century Modern, and Brutalist blocks, the latter built during the Soviet era after the 1959 revolution.
<span style="color: red">EDITOR’S WORD: </span>Scandinavian Sign and Storefront Minimalistic Design — Not!

EDITOR’S WORD: Scandinavian Sign and Storefront Minimalistic Design — Not!

By Douglan Towne: I had low expectations for finding SCA material in the land of minimalism and simplicity, but I was surprised. Bergen was just the beginning of a series of dazzling vintage signs, storefronts, and midcentury façades, a small portion of which appears here.
Magnetic Hill Postcard

JOURNAL ARCHIVE: Magnetic Hill – Where Cars Coast Uphill Without Power

By Peter Glaser: Adventures in an automobile are a lot of fun: drive-in restaurants and theaters, streets of neon, and drive-through trees come to mind. And then there are magnetic or gravity hills—natural ‘road’ wonders—the most famous of which is in Moncton, New Brunswick (the geographic center of the Maritime Provinces).
SCA Pioneer Peter Richards Gone but Not Forgotten

SCA Pioneer Peter Richards Gone but Not Forgotten

By Douglas Towne: Peter Richards, 80, recently passed away at his home in Maine. He was described in his obituary as a “lifelong, beloved teacher, an enthusiastic prankster, and a creative, generous soul who counted ‘prospecting for gold in Greenland’ and ‘playing banjo for an X-rated movie soundtrack’ among his favorite odd achievements.” In Peter’s final months, he gave the SCA one last gift.
A Tale of Two Collections

A Tale of Two Collections

By Frank Brusca: The SCA vintage image database has just grown by 1,000 images with the addition of the Peter Richards Roadside Collection. Collected over a lifetime, the Richards Collection complements the Jim Seelen Motel Images Collection. Feel free to dig in. But beware, you might just get lost in nostalgia trip.
<span style="color: red">SCA EDITOR’S WORD:</span>  A Noble and Miraculous Endeavor: Creating Casa Grande’s Neon Sign Park

SCA EDITOR’S WORD: A Noble and Miraculous Endeavor: Creating Casa Grande’s Neon Sign Park

By Douglas Towne: Casa Grande’s downtown park is a gas — neon gas, specifically. Its elements flicker to life at dusk, creating a buzz that lasts until 11 p.m. Whether an evocative name like Hotel Sacaton or a more pedestrian moniker like Goddard Shoes, the neon signs glow in the Arizona darkness as if drawn with a magical luminous pen.

Dr. Patrick’s Postcard Roadside

SCA at Larkinville Diner

Dr. Patrick’s Niagara Recap Part 2

Everybody, back on the bus! Part 2 of guide Kevin Patrick’s Niagara Conference recap covers the third day tour of the New York side of the falls. Read Recap
Blue and White Restaurant, Warren, Pennsylvania, vintage postcard

DR. PATRICK’S POSTCARD ROADSIDE: The Blue and White Restaurant

Constantine Spiridon and his two brothers opened the Blue and White Restaurant at 211 Liberty Street in downtown Warren, PA, in 1925. It was one and a half blocks north of US 6, certainly the coast-to-coast reference on this postcard showing its 1937 Art Moderne remodel.
Transatlantic Steamship Terminal postcard

DR. PATRICK’S POSTCARD ROADSIDE: New York City’s West Side Piers

A circa-1960 postcard shows New York City’s Transatlantic Steamship Terminal in the Hudson River between 44th and 54th streets ...

BOOK REVIEWS


No ads. Which is kind of ironic, given what we’re into.

The Society for Commercial Archeology is an all-volunteer road-tripping organization fueled entirely by your support.

Join the SCA

Standard and donation-level memberships available