SOCIETY for
COMMERCIAL
ARCHEOLOGY
Advocates for America’s
Roadside Heritage
FROM THE SCA JOURNAL ARCHIVES
VANISHING POINTS: PHILLIPS’ POSTWAR “NEW LOOK” SERVICE STATIONS
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SOCIETY for
COMMERCIAL
ARCHEOLOGY
Advocates for
America’s
Roadside Heritage
FROM THE SCA JOURNAL ARCHIVES
VANISHING POINTS
PHILLIPS’ POSTWAR “NEW LOOK” SERVICE STATIONS
Read Article
The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.
Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!
Albany Pop-Up Tour a Huge Success – See story and photos.
The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.
Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!
Albany Pop-Up Tour a Huge Success – See story and photos.
The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.
Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!
Upcoming Events
2020 TWA Hotel and Queens Regional Tour
June 5-7, 2020: Celebrate the SCA’s next regional tour by flying back to the 1950s in mid-century style in Queens, NY! We’re holding this event in conjunction with Beth “Mod Betty” Lennon’s Retro Roadmap.
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WRAP-UP: Wacky Wisconsin – SCA’s 42nd Annual Conference
“Wacky Wisconsin” – SCA’s 42nd Annual Conference – brought together roadside enthusiasts, historic preservationists, and academic scholars interested in commercial roadside artifacts from across North America.
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News
SCA Weekly News Review: November 17, 2019
Jeremy takes the wheel. Be sure to check out “18 Must-See Roadside Attractions.” Number 5 will delight you.
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SCA Weekly News Review: November 3, 2019
Again, it’s President Michael’s turn at the wheel. Tips for photographing neon signs. 18 once-loved restaurant chains that might not survive the year. More!
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SCA Weekly News Review: October 27, 2019
We now join Mike Carsten on a road trip already in progress ...
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Articles
Vanishing Points: Phillips’ Postwar “New Look” Service Stations
By Cliff Leppke – Phillips’ postwar stations were examples of the “New Look,” an abstract art influenced design aesthetic that became the zeitgeist of the 1950s.
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The Art of the Movie Theater: A Disappearing American Tradition
By Stefonie Klavens – During the Great Depression, opulent movie palaces allowed one to escape and dream a while for the price of a ticket.
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Bringing Back Broad
ONLINE EXCLUSIVE by Emily Taggart Schricker – In March 2019, SCA members were treated to a tour of three historic buildings situated north of Philadelphia’s City Hall – the Studebaker Building, the Divine Lorraine Hotel and the spectacular Philadelphia Metropolitan Opera House.
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SCA Wisconsin Dells Field Trip Guide
The SCA is proud to present Kevin Patrick’s Field Trip Guide to “Wacky Wisconsin.” Read online. Also available as a PDF download.
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Close Cover Before Striking
FULL ARTICLE By Diane DeBlois In the period between World War I and II, cigarette smoking was commonplace, and the most popular advertising giveaway was the matchbook. The following samples illustrate some businesses that catered to tourists.
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