FULL ARTICLE by Ronald Ladouceur – This article explores the history through surviving examples of the first multi-million dollar ad campaign, produced by the first national advertising agency, on behalf of the first brand created by marketing – Uneeda Biscuit.

By Peter Glaser – On the evening of September 15, 1885, tragedy befell the world: Jumbo the elephant, superstar of the Victorian era and P.T. Barnum’s circus sensation, was dead. Beloved by millions, Jumbo’s distinctive and catchy name became a means of conveying any object’s enormous size, and quickly entered the lexicon of everyday speech.

FULL ARTICLE by Raina Regan – A vintage “Five Fav”. If you love roadside architecture, you’ll have plenty to explore in central Indiana. Here are a few off-the-beaten-path roadside icons worth a visit in the Hoosier state.

FULL ARTICLE by Peter Glaser – A vintage “Five Fav” (then known as a “Favorite 5”) from back in the day when our newsletter was printed in black+one. Revisit Sam the Record Man, “The Goof” and other Toronto delights.

By Mona Hadler – When news broke in 2009 that General Motors was closing its Pontiac division, historic photos of the automobile were legion in the press and key among them were images of the dramatic Pontiac hood ornaments such as the amber-headed chieftain that took center stage.

By Douglas Towne – Amy Elliott and her co-producer, Elizabeth Donius, surveyed fifty small towns across the country which boast the "world's largest" something. This article originally appeared in SCA Road Notes, Winter 2004. World’s Largest had its debut in 2010 at the SXSW Film Festival.

FULL ARTICLE By Douglas Towne – The internet is rife with dubious claims of eagles swooping down to carry away small children. Overlooked, however, is the day a raptor saved a Phoenix man’s life with its wing.

By Ronald Ladouceur – Should we let ghost signs fade or should we repaint them? This is not an easy question to answer. Repainted ghosts can anchor a neighborhood’s rehabilitation effort. But repainting also means the ghosts are no longer ghosts.

By Heather David – In 2007, the Las Vegas Neon Museum consisted of little more than a random assortment of rescued signs in a dirt lot. Visiting was still an incredible experience. It has only gotten better!