
Midwest Five Faves
FULL ARTICLE by Mary Ann Buckner – A vintage Five Faves documenting Mary Ann’s drive-by finds during a summer trip to photograph the lighthouses of Lake Michigan.

5 Faves: New England Neon
By Susan Bregman – New England is full of neon signs – you just have to look. I traveled back roads and main streets from the shores of Lake Champlain to the tip of Cape Cod to capture these vintage beauties for my book, New England Neon (Arcadia Publishing, 2018).

Shoppers World and the Regional Shopping Center in Greater Boston
FULL ARTICLE by Kathleen Kelly Broomer – This is the story of Shoppers World, one of the nation's first regional shopping centers. This is also the first article published in the first issue of the SCA Journal, Fall-Winter 1994-1995.

Accommodations “For Colored”
FULL ARTICLE By Lyell Henry – Into the 1960s, guides, like the now-famous “Green Book,” were indispensable aids for thousands of black travelers. In this “SCA Journal Classic,” retired Mount Mercy College political science professor Lyell Henry discusses the history of “motoring while black” in the pre-Civil Rights era.

A Retro Magic Carpet Ride
FULL ARTICLE by Douglas Towne – For most of the 20th century, the Near East captivated Americans, its influence extending coast to coast. Countless owners of motels, restaurants and nightclubs bet their economic futures that naming their business after elements of this region would bring success.

Thar’s Gold In Them Foothills!
FULL ARTICLE by Michelle Begay – After World War II, the motel evolved into something not seen before in American life – a self-contained roadside oasis. The Foothills Motel complex exemplified the major shift in the middle-class pursuit of recreation and leisure.

Green Gable Cabin Camps
By Lyell Henry – In spite of the depressed national economy, the late 1920s and the very early 1930s were good years for tourist camp start-ups. In this SCA classic article from 2013, Lyell Henry makes the case that the now forgotten Green Gable Cabin Camps came closer to the franchising practices that became commonplace after World War II than any other chain.

Behind the Story: Do Uneeda Ghost?
FULL ARTICLE by Ronald Ladouceur – Professor of marketing at the University at Albany, Ronald Ladouceur, talks about his passion for ghost signs, and how that passion led to his article in the fall 2018 issue of the SCA Journal, “Do Uneeda Ghost? Hurry, They’re Going Fast.”

5 Faves: Astoria, Oregon
FULL ARTICLE by Douglas Towne – Astoria is known as the “Graveyard of Ships” because of the hundreds of nearby wrecks caused by challenging currents formed by where the mighty river meets the Pacific Ocean. The meeting of these two water bodies is so treacherous. Fortunately, the port city is much kinder to its commercial archeology.