By Cliff Leppke – Phillips’ postwar stations were examples of the “New Look,” an abstract art influenced design aesthetic that became the zeitgeist of the 1950s.

By Stefonie Klavens – During the Great Depression, opulent movie palaces allowed one to escape and dream a while for the price of a ticket.

ONLINE EXCLUSIVE by Emily Taggart Schricker – In March 2019, SCA members were treated to a tour of three historic buildings situated north of Philadelphia’s City Hall – the Studebaker Building, the Divine Lorraine Hotel and the spectacular Philadelphia Metropolitan Opera House.

FULL ARTICLE By Diane DeBlois In the period between World War I and II, cigarette smoking was commonplace, and the most popular advertising giveaway was the matchbook. The following samples illustrate some businesses that catered to tourists.

All back issues of the beautiful SCA Journal have been digitized and are now available for download. And members can download as many copies of as many back issues as they’d like ... for FREE! What a great reason to join!

By Douglas C. Towne – For Cinco de Mayo, the SCA celebrates in true roadside style with a classic article by Douglas Towne on the "turista" districts just south of the border.

FULL ARTICLE by Mary Ann Buckner – A vintage Five Faves documenting Mary Ann’s drive-by finds during a summer trip to photograph the lighthouses of Lake Michigan.

By Susan Bregman – New England is full of neon signs – you just have to look. I traveled back roads and main streets from the shores of Lake Champlain to the tip of Cape Cod to capture these vintage beauties for my book, New England Neon (Arcadia Publishing, 2018).

FULL ARTICLE by Kathleen Kelly Broomer – This is the story of Shoppers World, one of the nation's first regional shopping centers. This is also the first article published in the first issue of the SCA Journal, Fall-Winter 1994-1995.