Neon: A Light History
Neon: A Light History
By Dydia DeLyser and Paul Greenstein
San Francisco: Giant Orange Press, 2021
Softcover, 88 pages, $25
Reviewed by Douglas C. Towne
There’s a new book on neon signs that excels at, in the authors’ words, bringing “the light of the past into the present.” The cleverly titled Neon: A Light History beautifully and meticulously illuminates the evolution of this electrifying advertising medium. But that’s only the start. The text goes a step further and connects neon signs with the larger economic and societal forces that impacted them, placing them in the crux of American history.
