FULL ARTICLE by Ronald Ladouceur – This article explores the history through surviving examples of the first multi-million dollar ad campaign, produced by the first national advertising agency, on behalf of the first brand created by marketing – Uneeda Biscuit.
On October 30, 2018, the SCA hosted an exclusive members only pop-up hard hat tour of the new TWA Hotel at JFK Airport in Jamaica, NY. The hotel’s lobby is the original TWA Terminal, designed in 1962 by Eero Saarinen (of St. Louis Arch fame), faithfully restored. The new hotel will include 50,000 square feet of first-class…
By Peter Glaser – On the evening of September 15, 1885, tragedy befell the world: Jumbo the elephant, superstar of the Victorian era and P.T. Barnum’s circus sensation, was dead. Beloved by millions, Jumbo’s distinctive and catchy name became a means of conveying any object’s enormous size, and quickly entered the lexicon of everyday speech.