The Story Behind the Smile
The Story Behind the Smile
By Lynn McMahon
Blue Ridge Summit, PA: Globe Pequot, 2023
Softcover, 166, 27.95
Reviewed by Harold Aurand Jr.
In 1933, Bob Wian sold his DeSoto roadster to buy a 10-seat hamburger stand in Glendale, California. Soon, he created a double-decker hamburger and adopted a chubby, cartoon kid with red-and-white checked overalls as a mascot. The Big Boy chain was born.
Unlike modern franchises, which build identical stores everywhere, Wian sold regional rights to use his iconic burger and advertising imagery to different people. You could get a Big Boy at Elby’s in West Virginia, or Shoney’s in the South, or Frisch’s in Ohio.



Hand Painted