Wednesday, December 9, 2026 @ 8:00 pm Eastern
Sam Roberts – From Paint to Print: Five Years of BLAG (Better Letters Magazine)
Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online magazine dedicated to sign painting. He is also the author of numerous books and articles about signs and sign painting, including Sign Painting: A Practical Guide to Tools, Materials and Techniques,the American Sign Museum book, and Ghost Signs: A London Story.
Join Sam as he talks about catching the ghost signs bug in 2006 and how this led to his current role working on a niche publication for a very specific community. In this talk, he will share some of the struggles he has faced in establishing his BLAG magazine, the principles that guide him in doing so, and takes us inside the publication’s pages to present some of its diverse and visually stimulating contents.