Wacky Wisconsin – SCA’s 42nd Annual Conference

Wacky Wisconsin – SCA’s 42nd Annual Conference

Join us June 5-8, 2019, for Wacky Wisconsin – SCA’s 42nd Annual Conference.

We invite you to join Kevin Patrick, Geography and Regional Planning professor at Indiana University of Pennsylvania, for Wacky Wisconsin – SCA’s 42nd Annual Conference. The event will bring together roadside enthusiasts, historic preservationists, and academic scholars interested in commercial roadside artifacts. The conference will be held at Chula Vista Resort in Wisconsin Dells, Wisconsin.

Conference Schedule

Wednesday June 5, 6:00 – 9:00 p.m.


With a scenic backdrop of sandstone cliffs and rock formations, the SCA will welcome you to Wisconsin with a kickoff evening cruise. Our tour boat will pick us up right at the Chula Vista Resort* for a three-hour excursion including dinner, cash bar and a short stop at Witches Gulch.

*Please note the boat landing is accessible only by a long staircase.

Thursday June 6, 9:00 – 10:30 p.m.

Wacky Wisconsin Dells with Baraboo & Spring Green

Morning: We will start our first full day with a walking tour of Kitschy Downtown Dells. We will then head south to Baraboo for lunch (on your own), followed by a tour of the Al Ringling Theater.

Afternoon: We’re off to the utterly eccentric House on the Rock, one of the region’s most celebrated tourist attractions. Then it’s on to Richland Center to view the only known commercial building by Frank Lloyd Wright.

Evening: Get ready for a cool night out at the Del-Bar Supper Club, a Prairie-style venue built in the ‘40’s. At the end of the evening we will pour ourselves back on the bus to the hotel. Cash bar.

Coffee and pastries will be available at the start of the day. We will break for lunch at the resort.

Friday June 7, 8:30 – 5:00 p.m.


Papers: The heart of any SCA conference is the paper symposium, where members and new friends, selected by the SCA Board share formal – yet visual and fun – research presentations. Topics will include tourism in Wisconsin as well as areas of general roadside interest.

“Five-Minute Stories:” At the symposium we also invite SCA members to sign-up to share lighter “five-minute stories” on their favorite roadside topic.

SCA membership meeting.

Saturday June 8, 9:00 – 10:30 p.m.


Morning: We will head out of town and make our first stop at Dr. Evermore’s Forevertron, described by the team at Roadside America as “Steampunk long before the word was even invented.”

Afternoon: Lunch (again, on your own) in Racine, followed by a tour of Frank Lloyd Wright’s rightly famous SC Johnson Headquarters. After, we’ll encounter the Fonz himself (in bronze) on our walk through downtown Milwaukee.

Evening: A tour and celebratory dinner at Miller Inn and Brewery will close the conference.

Call for Papers

The Society for Commercial Archeology seeks proposals for its conference day of paper sessions on Friday, June 7, 2019. The SCA welcomes proposals from presenters eager to share their investigations into the history and architecture of the American roadside with a diverse audience of preservationists, stewards, academics, writers, photographers, and others.

Details and submission instructions.

Registration info coming soon. Join our mailing list for updates.