Located between flashy Atlantic City and Victorian Cape May, the towns collectively called the Wildwoods are known for their open beaches, great rides, and flamboyant motels. Beginning in the 1950s, the Wildwoods saw a decade of unprecedented growth, with motels adapting the style of the time now referred to as Populuxe, Googie, or Doo-Wop.
In the prewar period, Modern architects designed revolutionary buildings which boldly rejected applied ornamentation with inspiration from the organic world and the machine age. Los Angeles became a magnet for many of these visionaries. Download PDF
Check out the great tour guide created for this conference in what many consider to be the holy grail of roadside architecture: Suburban Metropolis.