SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for America’s
Roadside Heritage

Join the SCA

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Join the SCA

SOCIETY for

COMMERCIAL

ARCHEOLOGY

Advocates for
America’s
Roadside Heritage

Photo: Vintage Wisconsin Dells

Join the SCA

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

Albany Pop-Up Tour a Huge Success – See story and photos.

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

Albany Pop-Up Tour a Huge Success – See story and photos.

The SCA is the oldest national organization devoted to the signs, structures and experiences of the 20th-century American roadscape.

Subscribe to our free email newsletter. Follow us on Facebook, Twitter and Instagram. And become a member, enjoy our great publications, SCA Journal and Road Notes, and join us on our next adventure!

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Upcoming Events

Mike's Upper East Side Pop-Up Tour

Mike’s Upper East Side Pop-Up Tour

October 12, 2019: Join the Society for Commercial Archeology for a pop-up event in New York City on October 12, 2019, as we follow our president, Michael Hirsch, in search of his Manhattan Five Faves.
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2020 TWA Hotel and Queens Regional Tour

2020 TWA Hotel and Queens Regional Tour

June 5-7, 2020: Celebrate the SCA’s next regional tour by flying back to the 1950s in mid-century style in Queens, NY! We’re holding this event in conjunction with Beth “Mod Betty” Lennon’s Retro Roadmap.
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WRAP-UP: Wacky Wisconsin – SCA’s 42nd Annual Conference

WRAP-UP: Wacky Wisconsin – SCA’s 42nd Annual Conference

“Wacky Wisconsin” – SCA’s 42nd Annual Conference – brought together roadside enthusiasts, historic preservationists, and academic scholars interested in commercial roadside artifacts from across North America.
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News

SCA Weekly News Review: October 20, 2019

SCA Weekly News Review: October 20, 2019

Oh, the places you’ll go with Jeremy Ebersole.
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SCA Weekly News Review: October 13, 2019

SCA Weekly News Review: October 13, 2019

Let’s join Raina on the road!
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SCA Weekly News Review: October 6, 2019

SCA Weekly News Review: October 6, 2019

Michael takes a turn at the wheel.
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SCA Weekly News Review: September 29, 2019

SCA Weekly News Review: September 29, 2019

Mike Carsten tours us by the news of neon, theaters, diners and more in this inaugural guest post.
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Articles

The Art of the Movie Theater: A Disappearing American Tradition

The Art of the Movie Theater: A Disappearing American Tradition

By Stefonie Klavens – During the Great Depression, opulent movie palaces allowed one to escape and dream a while for the price of a ticket.
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Bringing Back Broad

Bringing Back Broad

ONLINE EXCLUSIVE by Emily Taggart Schricker – In March 2019, SCA members were treated to a tour of three historic buildings situated north of Philadelphia’s City Hall – the Studebaker Building, the Divine Lorraine Hotel and the spectacular Philadelphia Metropolitan Opera House.
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SCA Wisconsin Dells Field Trip Guide

SCA Wisconsin Dells Field Trip Guide

The SCA is proud to present Kevin Patrick’s Field Trip Guide to “Wacky Wisconsin.” Read online. Also available as a PDF download.
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Close Cover Before Striking

Close Cover Before Striking

FULL ARTICLE By Diane DeBlois In the period between World War I and II, cigarette smoking was commonplace, and the most popular advertising giveaway was the matchbook. The following samples illustrate some businesses that catered to tourists.
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All SCA Journals Now Available for Download

All SCA Journals Now Available for Download

All back issues of the beautiful SCA Journal have been digitized and are now available for download. And members can download as many copies of as many back issues as they’d like ... for FREE! What a great reason to join!
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Sombreros Tequila & Sin

Sombreros Tequila & Sin

By Douglas C. Towne – For Cinco de Mayo, the SCA celebrates in true roadside style with a classic article by Douglas Towne on the "turista" districts just south of the border.
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The Society for Commercial Archeology is an all-volunteer road-tripping organization fueled entirely by your support.

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