18 Jun ZOOM EVENT: Mike’s Upper East Side ZOOM Tour
Mike’s Upper East Side (Yorkville)
On the evening of June 17, 2020, despite the lockdown, the Society for Commercial Archeology and New York Neon author Thomas E. Rinaldi took SCA members on a tour of existing and historical signs across New York City’s Upper East Side.
The tour began (virtually) at Lexington Avenue Candy. From there, we searched for traces of the German, Eastern European and Irish immigrants who settled in the East 80’s the 1930s in places like Schaller & Weber Butcher Shop (established in 1937) and the Heidelberg Restaurant. From there, we traveled to Papaya King, viewed the former Lascoff’s sign, recently adopted by Warby Parker, and ended at the spectacular Windsor Garage tri-color (with a bonus stop at the dive bar, Subway Inn – again virtually, unfortunately).