Vanishing Points: Phillips 66 New Look Gas Stations

Cliff Leppke, author of the SCA Journal article, Vanishing Points: Phillips’ Postwar “New Look” Service Stations, also produced this video as part of his conference paper presentation.

From Cliff’s description: “Here’s the story of Phillips 66’s swept-wing or bat-wing service stations. Meant to catch the motorist’s eye, Phillips’ jet-age roadside architecture was part of the firm’s 1959 corporate identity makeover. Their bright colors and revolving signs signaled a shift in American taste. By 1969, Phillips shifted gears to a less flamboyant style ending an era in American taste.”

The author adds, “SCA types will dig the vintage station’s debut TV commercial with those revolving signs at night.”

We sure do!

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