By Peter Glaser

SCA Journal Fall 2013 imagePeter Glaser describes how Native American iconography was exploited and marketed in the late early 20th century roadside. He argues the North American Indian was an icon of consumer society that used stereotypical associations with the outdoors, the innocence of nature , strength , courage, and novelty. This SCA column explores how these stereotypes manifested themselves in the early roadside built environment in the form of wigwams and teepees.

Glaser, P., “The Convenient Indian – Part I”, Society for Commercial Archeology Journal, (Fall 2013), 32. Download.

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