ZOOM RECORDING: Doug Kirby The Roadside America Project – A Taxonomy For Travel Mirth
Wednesday, March 11, 2026: Join us for a fascinating side trip on the borders of good taste, through the state of confusion — where giant statues spar for attention, tourist traps grip with spring-loaded merch jaws, and everyone sends “Wish You Were Here” postcards to their pals back home. Watch Video | Transcript
ZOOM EVENT: Rhys Martin – Route 66: The Next 100 Years
Wednesday, April 22, 2026: Join author and historian Rhys Martin as he shares the journey of the road itself from the early days to the so-called golden era to the modern revitalization movement. He will also share how the uniquely American road trip experience appeals to audiences from around the globe and what ultimately led him to become involved in the greater Route 66 community. More Info | Register
ANNOUNCING: SCA Los Angeles Road Trip Student Grants
Thanks to the generosity of the Los Angeles Breakfast Club and support from the Society for Commercial Archeology Board of Directors, the SCA is pleased to offer grants to assist two current undergraduate or graduate students with attendance at the organization's 2026 Los Angeles Road Trip. Details
SOLD OUT: SCA 2026 Road Trip – Los Angeles!
No place in America has had more influence on the roadside architecture of the 20th century than Los Angeles. Thirty years after SCA first visited this mecca of neon and diners, we invite you to join us July 10-13, 2026, for a four-day event touring the architectural gems across Downtown Los Angeles, Hollywood, Route 66, and beyond! A fun-packed 3 full days of touring (for the first time in SCA history!), plus an opening reception and special access tours to many venues with local experts. More Info | Join Waitlist