The SCA Journal, published semiannually, features scholarly articles on commercial archeology. Richly illustrated, this full-color publication focuses on popular roadside topics such as auto trails, historic highways, diners, motels, movie theaters, tiki culture, mid-century architecture and gas stations. The Journal also enjoys taking the backroads, including articles on more obscure topics such as historic ravel journals, trading posts, roadside rest areas, shopping centers, auto hood ornaments, and the minority experience on the road. The SCA Journal has been designed by noted roadside historian and graphic designer Brian Butko since 1994.
There are five regular columns in the SCA Journal:
…is where Douglas Towne writes about eclectic commercial archeology topics such as the atomic roadside, store aprons, tramways, and welcome arches.
…has featured photography from the lens of Jeff Kunkle since 2014, including Leon’s Custard shop, the Circus Room bar, and the Oscar Meyer Weinermobile.
…Column author Diane DeBlois has explored often-overlooked facets of commercial archeology since 1995. Her wonderfully illustrated columns cover topics such as tourist camp stationery,souvenir placemats, and credit cards.
Author Debra Jane Seltzer provides the history of the nation’s most stunning vintage signs since 2008. Her columns have thematic subjects, such as pancake or train signs, or focus on sign types, such as opal glass or mechanical signs.
…is written by Canuck Peter Glaser (yes, he plays hockey) and has covered Canadian commercial archeology since 2008. His column topics include highways (the Lake Superior Circle Route), roadside bread ovens of Quebec and, of course, Niagara Falls.
Each issue features assessments of the most interesting or important roadside books, reviewed by some of the foremost names in commercial archeology.